![]() ![]() conceptual sketches and fabric patterns), there’s plenty of room for inspirational, non-fashion-related imagery, as well. While your fashion mood board will certainly contain some very literal imagery (e.g. ![]() Pro tip: Shutterstock’s editorial collection is an amazing place for fashion-related research and inspiration. Images of other designers’ garments (with credit given, of course!).Pictures from museum exhibits or art galleries.film scenes, book cover art, famous photos, or celebrities) the classic flapper girl silhouette or 1840s polka dots) Your own pencil, ink, or digital sketches.License these images via Frances McLaughlin-Gill/Condé Nast/Shutterstock, John Rawlings/Condé Nast/Shutterstock, Horst P Horst/Condé Nast/Shutterstock, Eric T White/Condé Nast/Shutterstock, and Djeneba Aduayom/Condé Nast/Shutterstock. To make your fashion mood board equally appealing and multidimensional, pay attention to all the garment choices that set your collection apart from others-and then source the highest-quality imagery you can find to reflect those choices! Focus on Fabrics & TexturesĬlothing isn’t just a bunch of yarn and thread it’s an experience that’s tactile, multisensory, and rich. ![]() Pro tip: Give it a name! Whether it’s Victorian Vaporwave, Barbie Glam, or Timeless Tailoring, a catchy name can help drive your creative process and communicate your vision. Rinse and repeat until your visual concept becomes clear. Once you’ve got way too many images to possibly feature on your fashion mood board, go through and begin to curate, cutting anything that no longer feels 100% cohesive. Start by saving any and all images that speak to you for any reason whatsoever. Build Your AestheticĪs you pore through references and research ( start with Shutterstock for over 600 million inspiration pieces!), your collection’s mood and concept will naturally begin to emerge. Whatever the case may be, clarity in purpose will help you choose the right type and mix of imagery. Is it purely inspirational and for your own brainstorming? Will it be used as a pitch deck for partners and buyers? Or maybe it’s a concept board to show to a private client. Start by thinking through the purpose of your fashion mood board. With so many potential business uses, it’s worth getting your fashion mood board right! Here are the 10 most important tips to keep in mind as you make your mood board. Visualize window dressings and other merchandising decisions (if selling in stores)ġ0 Best Practices for Creating a Fashion Mood Board.Drive the design of your runway, props, and backdrop (if presenting in a show).Share concepts and get approval from clients (if creating bespoke pieces).Inform the marketing and branding materials surrounding your fashion line.Communicate your collection’s style to potential buyers, retailers, and manufacturers.Keep your team of designers aligned around the same vision.Source the right textiles, trim, and other materials.By crystallizing your artistic vision into a format that anyone can understand, a well-made mood board will serve you at every stage of the fashion business cycle.įrom small businesses to established fashion houses, mood boards can help: You’ve surely experienced that “a-ha” moment that comes from working through messy ideas and identifying the creative thread that unites them all.īut, fashion mood boards are important far beyond the inspiration phase. ![]() Then check out our fashion mood board examples to inspire you.Īs a fashion design professional, you already know that mood boards are an essential step to building out new collections. Read on to learn why fashion mood boards are so important and what to consider as you create your own. And, communicating that big idea early and effectively is the most important step to bringing your vision to life-which is where fashion mood boards come in! Whether you’re hand-stitching custom apparel or designing trendy accessories for online retail, every new fashion collection starts in the same place-with an idea. Are your fashion mood boards as powerful as they could be? Explore 10 best practices (with examples!) to visualize your ideas and communicate your vision. ![]()
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